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For real estate and construction companies
Buyers who live on sites do not wait for your follow-up.
Owners, GCs, and brokers live on phones and job sites. Midsummer works every account overnight: the walkthrough follow-up drafted while it is warm, the bid-list relationship worked between projects.
What does Midsummer do for a real estate or construction company? Midsummer reads every account overnight, owners, GCs, and brokers, decides the next move with the reason attached, and prepares the follow-up, the check-in, and the in-thread answer. A person approves anything that leaves, and every action is logged with its source.
The walkthrough is warm for days
The follow-up after the walkthrough decides who gets the bid list. Midsummer drafts it while the visit is warm, grounded in what was discussed, and it waits for a person's approval before it leaves.
Between projects is the relationship
Owners and GCs award the teams that stayed in touch between jobs. Midsummer keeps every account worked: the check-in drafted, the market note that matters to them noticed, the re-opening move prepared with the reason attached.
Written for people, not dashboards
Every draft is grounded in the account's own words and history, in words that survive a second read. Your name only touches messages you have read, and the log shows what ran and why.
Questions real estate and construction teams ask
Does anything send on its own?
No. Every external message waits as a draft until a person approves it.
Can it handle broker and owner relationships at once?
Yes. Every relationship you grant read access to gets worked: owners, GCs, brokers, and partners alike.
What about long gaps between projects?
That is the normal case. Accounts are re-read nightly, and the next move arrives with the reason attached whenever the account moves, or when it has been quiet too long.
What access does it need?
Read access to the CRM and inbox, scoped in writing at onboarding. Revoke it and the work stops.