What does Midsummer do for an SDR? Midsummer works every assigned account overnight: it reads the account, decides the next move with the reason attached, and prepares the research, the draft, and the follow-up. The SDR starts the day with the work done and spends it on conversations. A person approves anything that leaves.
The job is two jobs
An SDR is paid to start conversations, but the day is spent feeding them: pulling context, checking what changed, writing the first line, remembering who to nudge. The talking gets the leftover hours. Midsummer takes the second job so the first one gets the whole day.
Open the day, not the research
Every morning the account brief waits: who they are, what changed, why now, what they will likely ask, with sources on every line. The draft sits next to it, written to the account's own words. The SDR reviews, edits, and approves, then does the part only a person can do.
Judgment stays, the follow-through moves to the department
Every message waits for the SDR's approval. What you reject never reaches the account, and the rejection shapes the next one. The SDR's name only touches messages the SDR has read.
Questions SDRs ask
Does this replace SDRs?
No. It replaces the research-and-drafting pile that keeps SDRs from the conversations. The conversations, the judgment, and the name on the message stay with the person.
What does my morning actually look like?
A short list: the accounts that moved, the drafts ready to send, the meetings that need a brief. Each with the reason attached. You approve, edit, or reject, and the day is yours.
Will my manager see what it does?
Yes. Every action is logged with its source: what ran, what it said, and what came back. The work is inspectable by you and by anyone you grant access.
What if a draft is wrong for the account?
Reject it and say why - that judgment is the governance, and the next draft carries it.