How do you follow up after a conference? Midsummer takes the event list, reads each account, and drafts a follow-up grounded in the actual conversation and the account's context, within days of the event. A person approves every send, and each thread keeps moving until it reaches a meeting or an honest close.
The two-week cliff
Event follow-up has a half-life. The note sent on day two starts a conversation; the note sent on day fourteen is archaeology. The list from the booth always arrives at the worst moment: the team is traveling, the inbox is full, and the quarter did not pause for the conference.
Follow-up while the badge is still warm
Hand Midsummer the list. Each account gets read: who they are, what their company does, why the conversation at the booth matters to them now. The draft references the real conversation, not a template with a first name. Your team approves the sends, and the replies are worked in-thread.
Every scan accounted for
The log shows every contact from the event: who was written, what was said, what came back, and where each thread stands. The event's cost finally has a worked list to answer for, instead of a spreadsheet that quietly expires.
Questions about event follow-up
How fast after the event does it start?
As soon as the list lands. The department reads and drafts around the clock, so follow-ups reach accounts while the conference is still the reason to talk.
Does it remember what we discussed at the booth?
Give it the notes, even rough ones, and it grounds each message in that conversation: what they asked, what they cared about, what you promised to send.
What about people we did not actually meet?
Cold scans get honest treatment: a relevant, grounded first message approved by your person, not a fake memory of a conversation that never happened.
How do we know the event paid off?
The log carries every thread from the list to its outcome: meetings held, conversations open, closes. The event gets a worked answer, not a feeling.