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Account-based motions
ABM without the spreadsheet holding it together.
The target list is chosen, the tiers are set, and then the actual working of each account happens in someone's head. Midsummer works every named account, tier by tier, with the reason attached to every move.
What does Midsummer do for an account-based motion? Midsummer reads every named account overnight, tier by tier: what changed, who moved, which thread is warm. It decides the next move with the reason attached and prepares the research, the draft, and the follow-up. A person approves anything that leaves, so the account's experience stays worth the tier you put it in.
Tier one means worked, not tagged
An account-based motion promises the named accounts a different experience: researched, timed, personal. Then the week happens and tier one gets the same cadence as everything else. Midsummer does the reading and the drafting for every named account, so the tier on the slide is the treatment the account actually gets.
The whole buying group, not one contact
The champion, the skeptic, the new stakeholder who joined last week: the account is the group, and the thread with one of them is not the account. Midsummer reads across the account, so the move it prepares is about where the account is, not where one inbox left off.
Coordination you can open
Every action lands in the log with its source: what ran, what it said, and what came back. The account review opens the worked history instead of asking three people what happened.
Questions about account-based motions
Does this replace our ABM platform?
It does the working, not the targeting. Your tiers, your list, your ads: Midsummer reads each named account and prepares the human-grade follow-up a person approves.
How does it handle multi-thread accounts?
It reads across the account's threads and stakeholders, so the next move reflects the account, not a single conversation.
Can we see why it chose a move?
Yes. Every move arrives with the reason attached, and every action is logged with its source: what ran, what it said, and what came back.
Does anything send on its own?
No. Every external message waits as a draft until a person approves it.