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Use case: champion tracking
When your champion moves, you should know the same week.
Champions change jobs, and deals go with them or die without them. Midsummer watches every account for the move and drafts the play: congratulations there, re-anchor here, with the reason attached.
How do you track champions changing jobs? Midsummer reads every account for role changes and org moves, then decides the play with the reason attached: congratulate the champion in their new seat and open a new account, or re-anchor the deal with a new stakeholder. A person approves anything that leaves.
The champion is the deal
Every seller learns it eventually: the relationship lives in a person, not a logo. When that person leaves, the deal either follows them to their next company or orphans in the old one. Both outcomes are decided in the first weeks after the move, and most teams hear about the move months late, from LinkedIn, by accident.
The move, caught early
Midsummer reads every account for the signals: the role change, the new hire, the reorg. When a champion lands in a new seat, the draft is ready: congratulations that reference the real history, and a grounded reason to talk about their new company's problem. When they leave a gap, the re-anchor play is drafted for the account left behind.
One move, two pipelines
A tracked champion is worth two accounts: the one they joined and the one they left. The department works both with the reason attached, and the log shows how each play unfolded, so the pattern compounds instead of resetting with every departure.
Questions about champion tracking
How does it notice a job change?
It reads the account's world: the signals your CRM and inbox already carry plus what is publicly visible about the account. When the picture changes, the move is drafted with the reason attached, so you can check the signal before anything sends.
What does it send to a champion who left?
A genuine note first: congratulations that reference the real work you did together. The commercial thread opens only where it fits, in your person's approved words.
What happens to the deal left behind?
The department drafts the re-anchor play: who else is in the account, what the history says, and how to keep the thread alive without the champion. Quiet deals get worked, not written off.
Does it track contacts we are not in a deal with?
Every account in the CRM is read, including customers and quiet accounts. A champion moving anywhere on the list is a move worth knowing about, and the log will show it.